The campaign has 4 activities (4C concept)
Beach clean-up drive is one of our regular activities. People pitch in to collect beach trash to make the beach a more pleasant and safer place for everyone. LEAD India Fellow who heads India Youth For Society (IYFS), a civil society organization that has expertise in marine litter control and plastic pollution. Local Municipal Corporation, youth groups, colleges, schools, residential welfare associations will be engaged, staff will also be engaged during weekly and holidays.